OUR MISSION

We connect girls with the role models they need to see broader career possibilities.

A future where girls grow up knowing they can be anything they choose.

We connect girls with professional women through talks, workshops and online resources. These conversations show girls what's actually possible when they meet real women doing jobs they never knew existed.

Our global network of local teams, role models and young ambassadors creates opportunities for girls to explore possibilities and build confidence in their abilities.

We're using our experience across 40+ countries to influence wider change through research, partnerships, and advocacy that expands career horizons for girls everywhere.

The challenge:

By primary school, girls already have narrow ideas about what jobs are "for them." If they don't see women in diverse careers, they simply don't know these paths exist. Without role models showing what's possible, girls can't dream of careers they've never seen.

1/5

1 in 5 girls in the UK feel that gender stereotypes hold them back at school

93%

93% of girls want more visible female role models to inspire them

-35%

Confidence dips for 35% of girls during their teenage years, just when they’re starting to shape their futures

123 yrs

At the current pace, it will take 123 years to close the global gender pay gap

Our solution: If you can see it, you can be it
Representation matters. When girls meet women from diverse backgrounds and careers, it expands their understanding of what's possible for their own futures.

Our approach

A woman in a blue jacket speaking into a microphone during a panel discussion, with four other women seated beside her listening.

01
Inspiring stories

Our volunteers are ordinary women who give up their time to share their career stories, which creates powerful sparks of inspiration for girls. Beyond in-person activities, our flagship #ThisLittleGirlIsMe campaign has brought together thousands of women sharing their hopes, dreams and advice to the next generation, reaching over 80 million people globally.

A diverse group of women participating in a panel discussion in a conference room. One woman is speaking while others listen.

02
Inspiring communities

We also bring together an extraordinary global community, united in our mission to drive change for the next generation. At its core are our passionate country team leaders, who adapt our work to fit the unique cultural and social context of each country. Our Young Ambassador Network brings together girls aged 11–16 and plays a vital role in shaping our initiatives, ensuring our work remains relevant and impactful.

Two smiling girls holding a frame with the words Inspiring Girls, surrounded by others in a casual setting.

03
Inspiring a global movement

While we work locally, we have a global ambition. By our ten-year anniversary in 2026, we aim to have connected 1 million girls with women role models across the world. Already working across 40 countries and territories, we’re constantly expanding our reach, forging strategic partnerships, and launching exciting new projects and initiatives which help our organisation to develop and grow.