OUR CAMPAIGNS
Challenging barriers, changing conversations
Our campaigns tackle the bigger picture beyond individual role model connections. We challenge stereotypes, amplify girls' voices, and create the cultural conversations needed to expand opportunities for all girls.
Follow our campaigns on social media and help challenge barriers in your own networks.
Current Campaigns
#ThisLittleGirlIsMe
Our annual flagship campaign runs each October for International Day of the Girl. Since launching in 2021, our contributors have reached over 80 million people globally, with 92% of girls saying it made a difference to how they feel about their future.
Hundreds of thousands of women have shared their career stories and advice for the next generation, including notable supporters like Annie Lennox, Shonda Rhimes, Arianna Huffington, Billie Jean King, Melinda French Gates, and the InterMilan Women's football team.
Campaigns are just part of our work
Our campaigns amplify the direct impact happening in communities worldwide. Discover how we connect girls with role models through programmes in 40+ countries.