#ThisLittleGirlIsMe

Girls everywhere face challenges like self-doubt, societal stereotypes, and limited exposure to women role models: 71% of girls believe that seeing diverse women role models will help them explore their dreams, but 1 in 4 only have one woman role model in their lives and 1 in 10 say they have no women role models at all*. And that’s where we come in… because 93% of girls have greater aspirations after following inspiring women on social media**! We need your help to provide thousands of inspiring women to girls worldwide. Together, we can show them the limitless possibilities available to them!

Our campaign started in 2021 and since then we have joined forces with hundreds of thousands of extraordinary women every year, all of whom have shared their powerful #ThisLittleGirlIsMe posts. Incredible role models, including Annie Lennox, Tessy Ojo, Billie Jean King, Lorraine Kelly, Melinda French Gates, Samantha Renke, the Inter Milan Women’s Team,  Vivian Tu (Your Rich BFF), Federica Pellegrini, Baroness Karren Brady CBE, Mary Portas and Abbey Sharpe have shared the inspiring advice they would give to their younger selves.

The impact of the campaign so far has been nothing short of extraordinary, with LinkedIn declaring it the most sensational "buzz" ever witnessed on their platform. Since 2021, our campaign has reached over 72 million people worldwide and we can’t wait to keep sharing these stories with girls around the world! 

*Research conducted by Inspiring Girls in collaboration with Barbie. The survey included 4250 girls across Europe.

**Research conducted by The Female Lead.